Recently, Luiz Carlos Trabuco, the current chairman of the second largest lender in Brazil bagged the title of the Entrepreneur of the year after leading the institution to close one of the largest business deals in the Brazilian banking history.
For a long time, Bradesco has been in the lead in the Brazilian banking sector, beating their competitors in the number of branches, customers, asset base and even profits. However, from around 2009, their main competitors gained momentum and managed to take the lead. Bradesco has been able to keep up the pace by entering into exclusive contracts with key players.
The HSBC mega deal
The acquisition of the HSBC bank by Bradesco completely changed the landscape in the Brazilian banking sector giving Bradesco bank an upper hand over their opponents. The total cost of the transaction was to the tune of 5.2 billion dollars. Luiz Carlos Trabuco spearheaded the acquisition of the HSBC, but the deal was closed when the former chairman appended his signature. The acquisition of this bank was a significant deal in Brazil, considering the current competition between Bradesco and other banks. Investors and experts were all keen to see how the events unfold after the acquisition.
Just as it had been speculated, Bradesco managed to regain its leadership position in the Brazilian market. The institution managed to increase their asset base, the number of branches and most importantly investor confidence. Bradesco became number two after their competitors, Itau Unibanco re-strategized and managed to pull masses to their side.
The acquisition of the HSBC put the Bradesco bank at par with Itau Unibanco regarding the number of account holders, number of branches, loans granted, assets, deposits and total investment funds. In a statement read by the current chairman, he noted that the acquisition catapulted Bradesco six times ahead of its organic growth.
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Luiz Carlos Trabuco
Luiz Carlos Trabuco was born in Marilla, the same town where Bradesco founded its first branch. He then spent his early childhood in Marilla where he completed his high school studies. Carlos Trabuco then joined the prestigious University of Sao Paulo to undertake a degree in Sociology and political science. Luiz Carlos Trabuco is the only top executive in Bradesco who did not study a business related course.
Immediately after he completed his degree, Luiz Carlos applied for an internship which was open in the bank at the time. Fortunately, the management gave him an opportunity to intern and later on a job as a bank teller. Right from the start of his career, Luiz put in a lot of effort that saw him rise through the ranks to the top.
Luiz Carlos Trabuco has held a wide range of positions in Bradesco, including the Executive Vice President of the Insurance division of the bank, the Executive Director of the marketing department and also the Vice Chairman of the board just to mention a few.
Over the years, Luiz Carlos Trabuco portrayed exemplary leadership skills. For instance, when he served as the President of the Institution, Bradesco almost doubled in size to become the largest lender in Latin America.
Learn more about Luiz Carlos Trabuco Cappi: https://epocanegocios.globo.com/Economia/noticia/2018/04/o-brasil-e-o-melhor-ativo-que-o-mundo-tem-para-investir-diz-trabuco.html