Nathaniel Ru Does Something Amazing for Healthy Eaters

For some people the names Nicolas Jammet, Jonathan Neman and Nathaniel Ru do not mean much. For venture capitalists that are interested in the next big thing in the restaurant world, these names are very significant. This is the team that has presented America with Sweetgreen. This may also be the team that takes things even further than America with more than $98 million in venture capitalist money. This is a sweet deal for a sweet expansion that is based on a daring concept that these Georgetown students cooked up.

 

These restaurants are currently in 10 metropolitan areas, but that is just the beginning of the awesome expansion that is about to take place. People are visiting cities like New York and Los Angeles. They are finding out about Sweetgreen and they are coming back home to tell family and friends about it. This buzz has started to make people curious about this natural of food that is on the market. People have started to praise this company and demand more of these restaurant chains. That is what Nathaniel Ru has to the power to do. He knows how to make people crave something that most people have avoided all of their lives. Nathaniel has made people consider the benefits of healthy food. The ability to keep customers coming back for more is something that Nathaniel has mastered. He knows that this casual restaurant atmosphere is catching the eye of young adults. He knows that the warm bowls are favored by parents that want their children to try healthy foods. Nathaniel has it all figured out, and people want to know what his next move will be.

 

Right now it is obvious that someone like Nathaniel Ru is planning something big, but he doesn’t do it alone. He lives with partners Jonathan Neman and Nicolas Jammet. They put a lot of time into brainstorming at home together. This has made it evident that these co-founders are willing to go the extra mile to take their company to the next level. This is dedication. This is innovation. It is evidence that the growth of Sweetgreen is not an accident. This is a destiny that is fulfilled by innovative buddies that have decided that America needs an alternative. It is a shift in consciousness for the consumers that did not believe that healthy eating could also be satisfying and reasonably priced.

Sweetgreen with Nathaniel Ru

Sweetgreen is a healthy-farm-to-table salad chain, which was started by three undergraduates from Georgetown: Nathaniel Ru, Jonathan Neman, and Nicolas Jammet. The startup is based in Washington, and it was instituted in 2007 as a single shop with enough funding from forty friends and relatives. The firm is currently up to 31 countrywide, and they are projecting to expand to forty over time. The company has made three complete rounds of venture capital funding, which totals to $95 million. The three entrepreneurs have the entrepreneurial blood flowing in their veins, as they are all sons of entrepreneurs.

The idea of the Sweetgreen startup was born out of the realization that they almost graduating from campus and the more it started becoming a reality, they more they did not like the idea. The three friends and businesspersons were into creating an institutional environment, and as such, their desire to start their own business, in their own sustainable way, in addition to finding better food options off campus, led to the building of the Sweetgreen. The three founders are much disciplined, and they still make references to their original business plan, even to date, for directions.

With the knowledge and realization that they were not only selling lettuce leaves, they were right to ensure they sell a set of values all, which are concerned with doing everything the right way and in a sustainable manner. Sweetgreen strives to be sustainable in all its aspects including the food they serve, in their hiring process and how they treat people in their stores, in their community, on the farms they work with and in the way, they build and sustain their business. Nathaniel, Jonathan, and Nicolas all are endowed with the right skill set in cultivating the right investors and people to associate with.

Nathaniel Ru graduated magna cum laude from the McDonough School of Business in 2007 at Georgetown University with a BS in Finance in the year 2007. At the firm he founded with his three friends, Sweetgreen, Inc., Nathaniel Ru serves as the Co-Chief Executive Officer. At the company, Nathaniel also acts as the Director. With his extensive knowledge, Nathaniel Ru, together with his two co-founders, have led the rapid growth of the firm. The firm has grown from just being a one-shop company to being a fully operational chain of restaurants in the District of Columbia, New York, Massachusetts, Virginia, Maryland, and Pennsylvania.