Beneful: Providing the Best Affordable Dog Food

Dogs are man’s best friend, and we always wanted to give the best food when it comes to our dogs. Our pets deserve to have the best meal every day, as they using all of the energy they are getting from the food to protect us from any harm. In the United States of America, pet owners are demanding for the best food product that they can give to their dogs. There are so many brands that are available on the market, but they are uncertain as to what gives the most nutrition with the cheapest value. One brand stands out when it comes to an affordable dog food that is packed with nutrients – Beneful. The Beneful brand is available in all Walmart stores across the country, and every pack is rich in vitamins and minerals that is guaranteed to supply all the nutrient that the dog needs. Each pack contains materials that are a combination of meats and grains, and it also has a delicious taste which will be loved by dogs.

The flavor that sells out that most would be the Beneful Salmon flavor. There is a unique savory taste that comes from this product and it also very affordable, so buying it is considered a bargain. Consumers can also use product coupons to save more money, especially when purchasing Beneful products. Without coupon, consumers could still buy it starting from $1 up to $30 for the biggest packages. The information needed for each pack is available on Walmart’s website. Veterinarians are recommending Beneful because it is really advantageous for the health and the welfare of the dogs.

The Story of SweetGreen

The story of Sweetgreen begins with Nathaniel Ru and his friends having trouble finding healthy places to eat while in college. In addition to healthy they were looking for restaurants that were “fun and easy”. To this end they took particular interest in a nearby tavern which they transformed into the founding location of the Sweetgreen chain of restaurants.

Six years later, they had rebuilt the tavern, located in Washington D.C., into a 21-store-farm-to-table restaurant. The landlord of the building that the tavern was located in had doubts about their plans, but eventually they were able to convince her to lease the location to them. From that one location Sweetgreen has now expanded to restaurants across the nation including the states of New York, Massachusetts, Pennsylvania, and the greater Washington D.C. area.

The food that the company uses mostly comes from local farmers around each restaurant location. In addition to offering food, Sweetgreen’s Head of Digital Marketing Theresa Dold has stated that the company was started with a “deeper purpose”. This purpose was for Sweetgreen to answer the question of “why”. She went on to say that they want to be local, smart, sexy, and social and by the way we sell a great line of juices and have a music festival every year.

Nathaniel Ru has stated that every restaurant they open has to live up to their five core values which includes serving the local community around it. The core values include “win, win, win” where everyone has a stake, sustainability, “keeping it real” where everything is authentic, “sweet” which means creating meaningful connections between farmers, Sweetgreen, and customers, and making a positive impact.

As the company wants to connect food and music, they came up with a food & musical festival that they called Sweetlife. Sweetlife has evolved into the areas largest music and food festival, with as many as 20,000 attendees.

Ru graduated with a degree in Finance at the Georgetown University McDonough School of Business in 2007. He and two other co-Founded Sweetgreen, and he serves as one of the company’s Co-Chief Executive Officer’s. Ru has stated the the signature moment of Sweetgreen came about when they opened a location in Dupont Circle near Washington D.C. and no one showed up for the first two weeks of business. He and the others came up with the idea of playing music outside the store on the weekends which finally garnered the customers they needed.

 

 

How A Dynamic Salad Chain Is Taking Over Fast Food

Modern food beckons for quickness, affordability, and most importantly, health. As exemplified by chains like Chipotle, natural, locally-sourced meals sell en masse. After a couple of statistical studies, even McDonalds has revamped their ingredients. However, the new buzz is the sexiest startup of recent memory, Sweetgreen. An avant-garde salad-shop, no one could have predicted that this start-up would sweep the west coast. Now, locations have sprung up from Boston to New York, exemplifying the flexibility of the shop. The best part of this “VC darling” success story is the man at the helm. Nathaniel Ru, a 3-month graduate, led this business to the sharp status it possesses.

 

When picturing a green salad, most people would not imagine a main course, especially not a filling one, talk about being hard to market. Yet, a team of three graduates employing some start-up capital (from the likes of AOL co-founder Danny Meyer) somehow made salad sexy. However, the businesses golden status does not simply come from the elegant posturing of its quaint salad shoppes.

 

Nathaniel Ru has spread his influence throughout the company, and is based in robust interpersonal relations. As any great leader, he understands that people work in unique synergy when they feel a team atmosphere. It is part of humanity’s tribal nature. Thus, supervisors at Sweetgreen are “Coaches”, and employees are “team members”. Furthermore, Ru makes sure that relations with local farmers are tight. To this capacity, he has found unique solutions to food-waste problems. Ensuring a green, carbon neutral image.

 

Ru keeps it fresh, Sweetgreen even holds an annual music festival with legit performers. Headliners from Calvin Harris to The Weeknd certainly do not hurt Sweetgreen’s image. The event has over 20,000 attendees, so anyone that is hip will be there. Quite the social engineer, Ru has a clever way of entering markets, and dominating them. He times his entry into various markets through sequencing to maximize popularity and efficiency. It must work, as he over 27 locations in 6 states. Keeping in touch with brand identity, Ru maintains minimalist elegance, reminiscent of apple stores. This keeps the atmosphere consistent and modern across the board. Of course, the store has an app (used by about 30% of customers), which ensures a meal for time-sensitive busy-bodies.

 

In today’s age of scientific advances, people understand the need to break the cycle of fast-food chemical festivals. Indeed, the unprecedented success of this salad-chain symbolizes America’s changing demographic. Although burger-cravings are sure keep stalwarts in the market, Sweetgreen’s country-wide success is a serious indicator of changing trends. In more tangible terms, a consistently fresh salad which constitutes a true meal is huge shift from previous conventions.