Sweetgreen is a healthy-farm-to-table salad chain, which was started by three undergraduates from Georgetown: Nathaniel Ru, Jonathan Neman, and Nicolas Jammet. The startup is based in Washington, and it was instituted in 2007 as a single shop with enough funding from forty friends and relatives. The firm is currently up to 31 countrywide, and they are projecting to expand to forty over time. The company has made three complete rounds of venture capital funding, which totals to $95 million. The three entrepreneurs have the entrepreneurial blood flowing in their veins, as they are all sons of entrepreneurs.
The idea of the Sweetgreen startup was born out of the realization that they almost graduating from campus and the more it started becoming a reality, they more they did not like the idea. The three friends and businesspersons were into creating an institutional environment, and as such, their desire to start their own business, in their own sustainable way, in addition to finding better food options off campus, led to the building of the Sweetgreen. The three founders are much disciplined, and they still make references to their original business plan, even to date, for directions.
With the knowledge and realization that they were not only selling lettuce leaves, they were right to ensure they sell a set of values all, which are concerned with doing everything the right way and in a sustainable manner. Sweetgreen strives to be sustainable in all its aspects including the food they serve, in their hiring process and how they treat people in their stores, in their community, on the farms they work with and in the way, they build and sustain their business. Nathaniel, Jonathan, and Nicolas all are endowed with the right skill set in cultivating the right investors and people to associate with.
Nathaniel Ru graduated magna cum laude from the McDonough School of Business in 2007 at Georgetown University with a BS in Finance in the year 2007. At the firm he founded with his three friends, Sweetgreen, Inc., Nathaniel Ru serves as the Co-Chief Executive Officer. At the company, Nathaniel also acts as the Director. With his extensive knowledge, Nathaniel Ru, together with his two co-founders, have led the rapid growth of the firm. The firm has grown from just being a one-shop company to being a fully operational chain of restaurants in the District of Columbia, New York, Massachusetts, Virginia, Maryland, and Pennsylvania.