The late and beloved Swedish DJ Avicii was remembered during the Billboard Music Awards by the Chainsmokers and Halsey. While presenting the top 100 songs of 2018 to Luis Fonsi for Despacito, they spoke of Avicii and his music. The Chainsmokers spoke of how inspiring Avicii was to so many in the EDM and pop music genres. The singer Halsey said that the loss was made harder by Avicii being a joy to work with and to be around. She added that his death should remind us all to support our family and friends struggling with mental illness.
Later in the evening The Chainsmokers dedicated their award for the top dance/electronic act of 2018 to Avicii. In their acceptance speech the duo said that the late DJ inspired their music and pop music/EDM in general. The two men added that Avicii would be missed and that they hope he has found peace.
DJ Avicii -whose real name is Tim Bergling- committed suicide on April 20, 2018. His family announced his cause of death. The artist has also long struggled with health issues related to alcoholism. He was only 28 years old at the time of his death. The dis former record company Geffen Records announced some unreleased Avicii music may be made available in the future.
Another painful and notable moment of the Billboard music show brought attention to the school shooting in Sante Fe, Texas. Singer and Billboard Music Awards host Kelly Clarkson said she was supposed to tell the audience to have a moment of silence for the shooting victims. She declared instead that she was sick of the moments of silence. Kelly Clarkson asked for the audience to have a “moment of change” by actively thinking of ways to change the problem of gun violence in this country.
Since 2009 Jay-Z’s entertainment conglomerate, Roc Nation, has continued to grow and is now one of the nation’s largest. What many do not know is that Roc Nation has been led by one of the most non-conspicuous executives, Desiree “Des” Perez. Des prefers to stay out of the public spotlight and has subsequently gone under the radar. Until now. Recently Billboard Magazine named Des Perez as one of the most powerful female executives in the music industry. She was also nominated for a Primetime Emmy award in 2015 for her work as a producer on Jay-Z and Beyoncé’s On The Run Tour.
Desiree Perez is a native of New York City and in the 1990s she became well-known for her business acumen as the manager of several successful night clubs and entertainment venues in the city. She established very tight business and personal relationships with a number of industry elite during this time. She quickly became a close business partner of rap mogul Jay-Z, and he hired her to help run his company, SC Enterprises. When Jay-Z formed Roc Nation in 2009, Perez was appointed as COO. The rest is history as Des has helped the company grow into one of the largest music and entertainment conglomerates in the United States. Despite the success, Perez has managed to largely stay out of the public eye, and Twitter.com.
Des is known as a rather tough negotiator who always finds a way to get the upper hand in negotiations. She has been the driving force behind a number of deals at Roc Nation. She was named as COO of Roc Nation’s new music streaming service Tidal in 2016. Perez quickly turned Tidal into a player in the space by negotiating a deal with Sprint for $200 million in exchange for a 33.3% stake in the company, giving the service access to their 45 million subscribers, and http://staithes.org/desiree-perez-is-leading-roc-nation-and-tidal-to-big-success/.