Most of us know her as the Unicorn Queen, with bright colored hair and luminous makeup on her face. However, Doe Deere is way more than that, she is a woman who has defied the usual and sets herself to do the extraordinary. She believes in freedom and revolutionizing the make-up industry. In her interview with the Galore magazine, Doe Deere takes us through her journey from a passionate ambitious child to world known entrepreneur.
Doe Deere’s love for color began way back when she was a child. She was always fascinated with bright colors. This was a source of her inspiration to begin her company, Lime Crime. In school, she would look for temporary tattoos from shops and sell them to students. These are some of the most adorable traits in a child. Even as she grew up she did not lose her way. From her story, we can conclude that ambition is priceless. You should use what you have and what you are interested in to make a change into the world.
To be in the makeup industry, one has to be very creative. Copying the bigwigs in the company with their products is not the way forward. Customers are smart people and they know when a company is copying the other. With this in mind, Doe Deere developed her bran and products for her target market, who share her passion to be free with the colors that they use on their bodies. Doe’s bravery and uniqueness is what makes her one of the best make up entrepreneurs in the world, a leaf that so many entrepreneurs should borrow.
Began out of sheer passion and a necessity, Lime Crime gives the users an opportunity to be themselves. To embrace their love for colors and to show the world how free it feels to wear what one loves. The company main inspiration is colors and thus provides lipsticks, toppers and make up products that are colorful. The company targets the bold and people who defies the norm. It encourages the users of their products to be free and to enjoy their freedom by using their luminous products.
Doe Deere is a true Unicorn Queen. She does not conform to the conventional ways. From her business name to the products that they produce, shows that the entrepreneur is bold and innovative. There is nothing more satisfying to the consumers than having a producer who wears what they produce and enjoy every moment of it. These are some of the things that most people in the industry should learn. Customers want to feel as though they are part of the company. Producing products is not enough anymore. Coming up with ways to relate to the consumers is the most important thing now.