Desiree Perez Finds The Spotlight Unavoidable

Since 2009 Jay-Z’s entertainment conglomerate, Roc Nation, has continued to grow and is now one of the nation’s largest. What many do not know is that Roc Nation has been led by one of the most non-conspicuous executives, Desiree “Des” Perez. Des prefers to stay out of the public spotlight and has subsequently gone under the radar. Until now. Recently Billboard Magazine named Des Perez as one of the most powerful female executives in the music industry. She was also nominated for a Primetime Emmy award in 2015 for her work as a producer on Jay-Z and BeyoncĂ©’s On The Run Tour.

Desiree Perez is a native of New York City and in the 1990s she became well-known for her business acumen as the manager of several successful night clubs and entertainment venues in the city. She established very tight business and personal relationships with a number of industry elite during this time. She quickly became a close business partner of rap mogul Jay-Z, and he hired her to help run his company, SC Enterprises. When Jay-Z formed Roc Nation in 2009, Perez was appointed as COO. The rest is history as Des has helped the company grow into one of the largest music and entertainment conglomerates in the United States. Despite the success, Perez has managed to largely stay out of the public eye, and Twitter.com.

Des is known as a rather tough negotiator who always finds a way to get the upper hand in negotiations. She has been the driving force behind a number of deals at Roc Nation. She was named as COO of Roc Nation’s new music streaming service Tidal in 2016. Perez quickly turned Tidal into a player in the space by negotiating a deal with Sprint for $200 million in exchange for a 33.3% stake in the company, giving the service access to their 45 million subscribers, and http://staithes.org/desiree-perez-is-leading-roc-nation-and-tidal-to-big-success/.