Kate Hudson Evolves as Fabletics Grows

Kate Hudson knows about a lot of different things. She has written a book within the last couple of years, and she has starred in more than 40 movies during the course of her acting career. What many people that are not into fitness may not know is that she is also a entreprenuer that has started her own clothing line. Fabletics is the company that she has started, and it caters to a specific group of people that are interested in workout clothing. This is a specific market, but Kate Hudson goes even more into a select market by catering only to females. Her brother is responsible for connecting with males that are interested in fitness clothing through a partner company called FL2, but Hudson keeps her focus on the ladies.

 

This may be one of the most intriguing things about Fabletics. It is a company that is run by a young woman, and it has become well known in the industry because of her name. She knows that this may be the thing that allows her to successfully compete with Amazon. Kate Hudson has done a great job with competing with Amazon, and she continues to pave the way for more physical Fabletics customers to shop offline.

 

This is the thing that Kate Hudson has been able to realize in the time that she has been in the business. She knows that there is a great online crowd, but she realizes that there is more potential for her to market to a crowd by going offline. Even with the millions of customers that she has so far, Kate knows that there are millions of other customers that she has never been able to get to. This is largely because she has only had a couple of the Fabletics stores in a few states. There are less than a dozen in existence right now. These stores are doing well, but there are millions of people that still have never heard of the brand.

 

She knows that she has the ability to connect with some of these consumers if they could only find out about this company. She also recognizes that withv any competition with Amazon that it is vital to go and reach crowds offline. She has managed to become quite successful in building her Fabletics brand on the internet, but she knows that a market saturation is coming.

 

What Hudson realizes is that the internet crowd and internet sales can only go so far when she is competing directly against a company as large as Amazon. Her competitive advantage is to build up a company outside of the Internet. This is what will allow her company to thrive and grow at a rate that she could not do if she only relied on the Internet.

 

Fabletics is growing at very fast rate, and Kate Hudson has often said that this is because the company has grown along with her. She has evolved from an actress to a businesswoman.

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