Kenneth Goodgame is notable for serving as the chief marketing officer and senior vice president of True Value Hardware Corporation. He acquired his marketing skills from Tennessee University after graduating with a BS in Marketing. From 1995 to 1999, he assisted Hardlines D28 with developing and implementing merchandising solutions, serving as the company’s product merchant. During his tenure, Hardlines D28 registered a tremendous increase in sale. Proprietary Brands also benefited from Goodgame’s marketing experience when he worked as the director. He led initiatives targeted at improving the company’s international presence.
True Value Hardware Corporation
Located in Chicago, IL, True Value Hardware Corporation recorded an increase in their profits when Kenneth Goodgame worked at the company from 2013 to 2015. Goodgame handled an international purchasing effort worth $2.2B for True Value. He also managed an active inventory valued at $320M that covered 85,000 SKU. As the senior vice president, Goodgame headed cross-functional teams in the creation and implementation of True Value’s 5-year strategic plan.
True Value is an established member-owned company. Goodgame’s dedication and creative thinking have been instrumental in the expansion of the company. True Value’s mission is to appreciate passion driven individuals and support those with entrepreneurial thinking spirit. As a senior executive, Goodgame fostered workplace teamwork in the company. He worked with other senior executives and junior staff based on True Value’s mission. He also ensured that the company’s worldwide presence was enhanced by devising effective merchandising strategies. The company has 2,500 associates, and 4,000 retails in 58 nations.
Kenneth Goodgame also educates business owners on sales and retail merchandising issues. He usually posts educative articles on his kengoodgame.com blog. Goodgame once wrote about how end caps are essential in retail merchandising. According to him, caps are not absolute. He advises manufacturers that end caps are governed by certain general rules. As Goodgame worked for Home Depot, he learned that end caps should be prompt, local, and relevant. Throughout his 15 years career working with established companies, he learned that end caps should always be tied to the manufacturer’s advertising efforts. Goodgame uses his blog to motivate young entrepreneurs using his informative business-oriented articles.