For some people the names Nicolas Jammet, Jonathan Neman and Nathaniel Ru do not mean much. For venture capitalists that are interested in the next big thing in the restaurant world, these names are very significant. This is the team that has presented America with Sweetgreen. This may also be the team that takes things even further than America with more than $98 million in venture capitalist money. This is a sweet deal for a sweet expansion that is based on a daring concept that these Georgetown students cooked up.
These restaurants are currently in 10 metropolitan areas, but that is just the beginning of the awesome expansion that is about to take place. People are visiting cities like New York and Los Angeles. They are finding out about Sweetgreen and they are coming back home to tell family and friends about it. This buzz has started to make people curious about this natural of food that is on the market. People have started to praise this company and demand more of these restaurant chains. That is what Nathaniel Ru has to the power to do. He knows how to make people crave something that most people have avoided all of their lives. Nathaniel has made people consider the benefits of healthy food. The ability to keep customers coming back for more is something that Nathaniel has mastered. He knows that this casual restaurant atmosphere is catching the eye of young adults. He knows that the warm bowls are favored by parents that want their children to try healthy foods. Nathaniel has it all figured out, and people want to know what his next move will be.
Right now it is obvious that someone like Nathaniel Ru is planning something big, but he doesn’t do it alone. He lives with partners Jonathan Neman and Nicolas Jammet. They put a lot of time into brainstorming at home together. This has made it evident that these co-founders are willing to go the extra mile to take their company to the next level. This is dedication. This is innovation. It is evidence that the growth of Sweetgreen is not an accident. This is a destiny that is fulfilled by innovative buddies that have decided that America needs an alternative. It is a shift in consciousness for the consumers that did not believe that healthy eating could also be satisfying and reasonably priced.