The Historic Career of Lori Senecal

Some professionals have spectacular careers. Lori Senecal is no different. Her career is filled with accommodations, recognitions, awards, and promotions. Some of her greatest achievements happened at CP+B, where she currently serves as Global CEO. When she joined CP+B, they created that position just for her.

Though most people don’t know her name, she’s the greatest worker anyone in the advertising industry could want. She specializes in growing companies on a more global scale. She turned CP+B into an international ad agency with some of the biggest clients. She’s the most valuable team member Chuck Porter, founder and Chairman of CP+B, ever hired.

According to GC Report, Lori Senecal is the greatest partner Porter’s worked with. She changed the company in all the right places while maintaining its family like atmosphere. All of her colleagues love working with her, and it’s going to be hard to say goodbye.

Since she joined the company, she’s landed numerous accounts for CP+B. She even stole American Airlines away from TM Advertising. TM and American Airlines worked together for more than two decades. Yet, Lori Senecal impressed American Airlines enough to snag them for CP+B. She managed to bring a lot of new clients in her first year. Check out to know more.

Senecal plans on leaving more behind than just a huge client list. She’s worked at CP+B for a few years, and she’s planning on retiring at the end of this year. The announcement came as a shock, but she’s working with Porter to ensure a smooth transition.

Their primary focus is developing the next leadership team. To pick the right team leaders, they’re going over every candidate carefully. It’s about more than just filling Lori Senecal’s shoes. It’s about getting the right people who will continue to move the company forward without undoing all the great things that Senecal created.

One name that continues to pop up is Danielle Aldrich. She’s an amazing person who’s earned the respect of Senecal and Porter. She helped Senecal with many of her high-profile accounts.

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